Power of Testimonials
Valid testimonials in your search results are crucial.
Typical online reputation management involves writing dozens of bios, promotional material, uploading that content to new sites, and building links to those new pages. This is good for your search results but in the majority of cases not the type of information Googlers are looking for.
They basically want to know if others who bought from you are happy?
Valid positive testimonials provide all of the content the searcher needs right there on the front page of Google so they don't need to keep digging.
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